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Where Would You Analyze The Conversion Paths Users Followed Across Various Marketing Channels? [Solved]

Three Multi-Channel Funnels reports help you analyze conversion paths themselves, as opposed to the contribution of each channel: Top Conversion Paths. Time Lag. Path Length.

Analyzing User Behavior Across Channels

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Attribution Reports and Data-driven Attribution in Google Analytics 4 Properties

Learn more about the attribution reports (Model Comparison and

Using Multi-Channel Funnel reports for analysis (4:24)

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