Which Attribution Model Distributes The Credit For A Conversion Equally Across All The Channels A Customer Clicked Or Engaged With Before Converting? [Solved]

Greetings, iam Wendell Wilson, I hope your day goes well.

Which Attribution Model Distributes The Credit For A Conversion Equally Across All The Channels A Customer Clicked Or Engaged With Before Converting? [Solved]

Linear Linear: Distributes the credit for the conversion equally across all ad interactions on the path. Time decay: Gives more credit to ad interactions that happened closer in time to the conversion.

Attribution Modeling and Weighting by Tony Wright (Part 2)

Assisted

Webinar: Attribution Modeling for Digital Success

[Recorded webinar from November 2, 2012.] In the final webinar in our

What is Multi-Channel Attribution?

In this video, we’re going to be talking about multichannel