Which Of The Following Attribution Models Assigns Equal Credit To Each Touchpoint Along The Customer Journey? [Solved]

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Which Of The Following Attribution Models Assigns Equal Credit To Each Touchpoint Along The Customer Journey? [Solved]

The linear attribution model Linear approach. The linear attribution model may be the most democratic approach of all. Equal credit is given to all touchpoints, regardless of where they sit in the sequence or how much impact they had during the buying journey.

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